Hi friends,
In our last Small School Leaders meetup, we talked about open houses and our small school professionals shared a ton of great ideas on how they're planning open houses and strategizing for admissions this year.
Some schools are keeping their open houses virtual, as they saw...
Hey there!
It's summer! It's also your golden opportunity to work on your admissions, specifically—FAQs.
Frequently asked questions are so important! By having them laid on your website, in videos, or even on social media, you're prepared to overcome any objections parents...
Hey there,
Today, I have some great retention tips for you to start on NOW and into the summer. By implementing these now, you will set your school up for success in the fall. This is especially important for all of the new families who haven't yet seen what a "normal" school year looks...
Hey there,
As you prepare for the new school year, I'm going to challenge you to take a look at every single item on your marketing, admissions, and development calendars and ask yourself:
Are we seeing a return on investment?
This means not just calculating the hard...
Hey there,
I know I've been talking a lot about systematizing and workflow lately. That's because I can't stress enough how crucial they are to the acceleration of your schools' teams!
Today I want to address an issue I'm seeing in independent schools, large or small, that...
Hello today!
Are your marketing, development, and admissions teams working together? Or, do they look a little more like three siloed teams?
Collectively, these are your advancement teams, as they are absolutely vital to moving your school forward.
Why collaboration, and why...
Hey there,
Today we're diving into 8 of my favorite apps & tech tools! I recommend trying these out, as a lot of them can be really helpful for your school, your team, and your productivity.
Here they are, in no particular order:
Voxer — This app is what you get when you ...
Hey there!
I'm so excited to be joined today by Tara Claeys of Design TLC to talk about WordPress for building your school's website.
Tara specializes in building WordPress sites for small and medium-sized schools, and she's also my co-host of the Mindful School Marketing Podcast ...
Hello today!
Are you a part of a small school marketing team? These are some of the most common mistakes I see that are costing you time and money!
1. You're copying the big schools. They have different resources and a different community! What works for one school may not work for another. ...
Hey there,
Today, as a part of our Community Builder series, I'm joined by MJ Zafis-Garcia and Sabrina Colaianni from St. Raphael School in Rockville, MD to chat about the ways that they build community in their school amidst COVID-19!
Sabrina summed it up nicely, "For us,...
Hi there!
Today we're going to be talking about something that is key to your success: foundational marketing.
Now, what is foundational marketing?
Let me start by telling you what it's not:
- Shiny object syndrome
- Jumping on the next big marketing trend
- In-depth studies,...
Hello today!
I want to bring up the difference between healthy and toxic school competition.
I see this all the time! While it's important to monitor your competition, it's not a good idea to model the other school simply because you want to jump on a new trend, or adapt what looks...
